Alumni Profile - Christian Rojas

04 February 2016

What are your favourite memories from your time at Regent’s?

The environment, spending time with my friends from all over the world and developing long lasting relationships. I was the only Costa Rican Masters student in Marketing Management and in my MBA. Also, enjoying the breaks in the courtyard and of course the great parties that the students organised. 

I had some awesome teachers that had the knowledge and work experience that challenged our minds, and staff were very friendly and always willing to help out. 

What have you been up to since you graduated?

Well, I went back home to Costa Rica. I got a job to work in a Strategic Marketing position for the biggest company in Central America - it was for a public company and the telecommunication market was opening for new companies from abroad. The job required me to apply my academic knowledge and experience from living and studying in London. Everything seemed great, coming back home, having a great job, and family but there was always something in me that wanted more.

In 2011, I travelled to Mexico City for some job interviews and after two weeks I was shaking hands with Carlos Slim and soon decided to open a public relations and communications company. I started the company from my friend's living room, without knowing anyone and having no clients whatsoever.

My first client was a pro-bono Charity, and the General Manager of the JW Marriot was on the board of directors. After I introduced myself, he asked me if I could meet the JW Marriott Marketing Manager and that was my first client.

Part of my initial strategy was to say that I was an employee of the company when introducing myself in order to look robust. I started by cold-calling prospective clients and attending events, proposing added value and creative PR strategies for brands.

This year we were rated among the top 30 public relations agencies in Mexico and have clients such as Unilever, The Coca Cola Company, Cartier, Swatch, Longines, and New Era among other local brands. We grew from single-handedly opening the company, to having 20+ employees. Lithiumpr Mexico now does public relations, events, media trainings, social media, crisis management and consulting.  

What are your ambitions for the future?

To continue developing and growing the company in order to become the best communications agency in Latin America. Also, to find partners and people that can deliver and are enthusiastic about the work. On the personal side, just to continue doing what I love.  

What advice would you give to a recent graduate wanting to follow in your footsteps?

It can be good to follow in the footsteps of your family business but it will never compare to the feeling of starting something from scratch and making it grow. As a piece of general advice, use the knowledge you acquire and do what you really enjoy doing. If you do this, you will become so passionate about it that you will be the best.

What does ‘Spirit of Regent’s’ mean to you?

It's about knowledge, international perspective, motivation and the determination to do something different. At the top of the pyramid, lies an entrepreneur - a visionary of different ideas and industries, and with academia, creativity, values and conviction, they 'make it happen'.

The Spirit of Regent’s encouraged my leadership skills and reaffirmed my self-confidence and knowledge. The international spirit here helped me share similar interests and values with other students, regardless of nationalities, religion and political views. Nowadays, people think globally and act locally, so in terms of business expansion, the best way to share information is through your former classmates in order to be more effective and expand your network. 

Find about more about Lithiumpr Mexico.


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Last updated: 10 June 2016