Postgraduate programmes

Digital Marketing & Analytics

MSc

Analyse, quantify and influence consumer behaviour through ever-evolving digital tools and concepts.

Year
Full Time
Scholarship
  • NameDigital Marketing & Analytics
  • QualificationMSc
  • LevelPostgraduate
  • Study modeFull time
  • Duration12 - 16 months
  • Tuition fees£17,650 *
  • ScholarshipsYes *
  • Next start date17 January 2018
  • Future start dateSeptember 2018
  • Study abroadNo
  • ValidationRegent's University London

Digital technology and analytics are changing the face of technology.

The MSc Digital Marketing & Analytics will prepare you to be an effective marketing practitioner in this exciting and rapidly evolving business environment. 

Throughout your studies, you will explore five main trends: social media marketing, big data, cloud computing, mobile marketing and data analytics.

Technical and marketing skills are blended together to bridge the gap between marketing and IT within a variety of contexts to produce graduates with solid digital and analytical knowledge.

You will explore the way that digital technology is altering consumer behaviour by constructing a multi dimensional view that not only describes how customers acted in the past, but also predicts how they will behave in the future. 

The programme will give you an in-depth understanding of digital marketing strategy, planning and control, together with the practical analytical skills needed in the new data-driven world.

Length

The programme will take approximately 12 months to complete.

Modules 

Term 1

  • Digital Consumer and IT Trends for Marketing
  • Research Methods
  • The Evolution of Marketing Management

Term 2

  • Digital Marketing Data Analysis
  • Integrated Digital Marketing Communications and Analytics
  • Social Media Marketing and Analytics
  • Web Marketing and Analytics

Term 3

  • Consultancy Project or Dissertation 

See module descriptions

 

 

Assessment structure

Wherever possible, assignments take the form of live briefs, so you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.

Academic Calendar

Study methods 

You will be taught by internationally diverse academics and practitioners with vast experience in academia as well as in marketing and information systems.

You will work with practitioners from SAS, SPSS and other analytics providers to develop practical analytics skills, whilst working with marketing managers and agency staff to develop your understanding of marketing decision-making as it is in the real world.

Your learning in the classroom will be enhanced by guest speakers and attendance at industry events to provide you with a deeper understanding of the concerns of marketing practitioners. You will be able to see how the practical skills you gain on the course will equip you for life in a marketing department or agency.

Students with disabilities 

Some of our programmes encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

There is a significant skills gap in the marketing industry which is in desperate need of people who have not only marketing knowledge, but also digital, analytical and social media expertise.

Graduates of this programme will have highly sought-after skills that are attractive to marketing employers, both agency and client-side. You will be able to take advantage of the opportunities available in the sector and apply your skills to a wide range of different roles.

The MSc Digital Marketing & Analytics programme has been dual accredited by CMI. Upon successful completion of the degree programme, students will be eligible to receive a CMI Level 7 qualification in Strategic Management and Leadership (subject to CMI moderation and student registration request per set deadline). 
 
The Chartered Management Institute is the only chartered professional body that is dedicated to management and leadership.

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted. 

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

January 2018

We require proof of English Proficiency. For example, we ask for:

  • A completed Undergraduate degree studied in English from a majority English speaking country
  • IELTS: 6.5 overall, with a minimum of 5.5 in each individual component

September 2018

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 6.5, with 6.0 or above in all 4 component parts
  • Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test.  This test must be arranged in advance. To book a test, please contact admit@regents.ac.uk. Please note, this is a diagnostic test for Regent’s University London only.

How to apply  

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application.These can be sent to the Regent’s Admissions Department via email to admit@regents.ac.uk.

  • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
  • One letter of academic recommendation
  • A copy of your CV/resumé showing your work experience, if applicable.
  • A 500-700 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3 Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please note: There is no formal deadline to pay your advance tuition fee deposit, however we recommend that you confirm your place as soon as possible.

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Fees January 2018

Annual tuition fee: £17,650
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

Fees September 2018

Full tuition fee: £18,000
Home/EU advance deposit: £1,000 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. Annual fees for students commencing studies in spring will span financial years. Spring and autumn fees will be invoiced at the rate applicable for that term.

scholarships 

Scholarships, funding and bursaries

Fulbright Commission All-Disciplines (Open) Postgraduate Award

Awards to US citizens for the first year of Master's or PhD study in any subject, or to conduct a period of independent research, covers the first year's tuition and a living stipend.

Full details

Regent's Postgraduate Progression Scholarships

Regent's Postgraduate Progression Scholarships reward the loyalty of undergraduate students who progress to enrol on a postgraduate degree with us. It's our way of saying thank you. Scholarships are worth up to 15% of tuition fees. 

Full details

Postgraduate loans - Student Finance England 2018-19

Student Finance England (SFE) is now offering funding for UK and EU nationals, as well as students with the status of Migrant Worker (under the age of 60 on the date of first class of the first Master’s degree).

Students, who already hold one Master’s degree (or an equivalent or higher-level qualification) will not be eligible.

Full details

India Postgraduate Taught Masters scholarships

Regent’s University London has a long-standing tradition of welcoming talented students from all over India. Our students from this region have always had a strong entrepreneurial spirit and have graduated from Regent’s fully equipped to join a large multinational, start their own company or join the family business.  Regent’s is therefore pleased to offer five postgraduate scholarships specifically for students of Indian nationality, each worth £3,000.

Full details

Regent’s Family Reward

Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

Full details

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