Digital Marketing & Analytics - MSc

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns.

Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing.

You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.

Why should I choose this programme?

Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future.

Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector.

This degree is recognised by the Chartered Management Institute (CMI), providing you with access to CMI resources. You will be able to apply for CMI membership by contacting your Head of Programme.  

Key skills, aims and objectives

  • Training in the technical skills that marketing professionals require now
  • A blend of technical and marketing skills in each module
  • Key practical skills for running digital campaigns, including social media and analytical skills
  • A deep understanding of digital marketing strategy, planning and control
  • In-depth look at how digital technology is shaping marketing operations across different industries

Future opportunities

There is a significant skills gap in the marketing industry which is in desperate need of people who have not only marketing knowledge, but also digital, analytical and social media expertise.

Graduates of this programme will have highly sought-after skills that are attractive to marketing employers, both agency and client-side. You will be able to take advantage of the opportunities available in the sector and apply your skills to a wide range of different roles.

CMI membership provides access to a wealth of resources that foster employability, including Continued Professional Development (CPD) and access to dedicated job postings.

Length

The programme will take approximately 12 months to complete.

 

Modules

Term 1

  • Digital Consumer and IT Trends for Marketing
  • Research Methods
  • The Evolution of Marketing Management

Term 2

  • Digital Marketing Data Analysis
  • Integrated Digital Marketing Communications and Analytics
  • Social Media Marketing and Analytics
  • Web Marketing and Analytics

Term 3

  • Consultancy Project or Dissertation 

See module descriptions

Future start dates

18 January 2017

Apply online for January 2017

 

September 2017

Apply online for September 2017

 

View Academic calendar

Fees

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. Annual fees for students commencing studies in spring will span financial years. Spring and autumn fees will be invoiced at the rate applicable for that term.

Fees January 2017
Full tuition fee: £17,050 
Registration fee: £250 (non-refundable)
Non-EU advance deposit: £2,000 (non-refundable)

Fees September 2017
Full tuition fee: £17,300
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

» How to pay

Academic requirements

We require a minimum of a lower second class (2:2) UK Honours undergraduate degree, in any discipline, from a recognised institution. Other equivalent international qualifications as recommended by the National Academic Recognition Centre will be accepted. If you are unsure as to the comparability of your qualification, please contact us.

You do not need to have any specialist technical skills for this programme.

Exceptional entry

If you do not meet the direct entry requirements for admission to this programme, you may be eligible for exceptional entry. To be accepted via this route you must have undertaken a minimum of two years’ relevant work experience in an organisational setting. You will be required to provide a 1000-word statement outlining your rationale for applying to the programme, and how your previous experience is of relevance. Finally, you may be required to attend a formal interview with the programme director and/or Postgraduate Admissions Panel where relevant.

English requirements

PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

  • IELTS
  • PTE Academic
  • Cambridge Advanced
  • Regent’s University London on campus diagnostic test

If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

 

For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:

  • Cambridge Certificate in Advanced English, grade C
  • GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
  • IB Diploma English A grade 5 or above HL or SL. English B grade 5 at HL
  • IELTS (International English Language Testing System) with an overall score of 6.5 (for non-EU students: a minimum score of 5.5 in each component)
  • TOEFL (Test of English as a Foreign Language) score of 90 (internet-based test) (TOEFL results not accepted post 17 April 2014 for non EU/UK students)
  • Pearson Test (PTE Academic) with an average score of 58 (minimum of 51 in each component) (for non-EU Students: a minimum score of 51 in each component)
  • Trinity College London Level 1 Certificate in ESOL Skills for life (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Level 2 Certificate in ESOL Skills for life (C1): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Integrated Skills in English II (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)

For more information about other accepted English language qualifications, please contact us.

Please also note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visas and Immigration (UKVI). Please check their website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test.

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: exrel@regents.ac.uk

How to apply

For advice and guidance on study-related visas and immigration, please view our visas and immigration webpage.

Applying to study at Regent's is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

Once you have completed the application form, please send us the following supporting documents, by post, email or fax:

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One letter of academic reference
  • A 300-500 word personal statement outlining the reasons for applying to your chosen course, and how you feel you will benefit from the course of study
  • A copy of your passport photograph (ID) page
  • One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at: admit@regents.ac.uk)
  • If not a native English speaker, proof of your English proficiency
  • CV/resume

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, you will be issued a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

  • Confirm your acceptance via email/post/telephone/in person
  • Pay the registration fee (non-refundable)
  • Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)

Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay.

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).

Scholarships, funding and bursaries

US Financial Aid

Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.

Read more

Fulbright Commission All-Disciplines (Open) Postgraduate Award

Awards to US citizens for the first year of Master's or PhD study in any subject, or to conduct a period of independent research, covers the first year's tuition and a living stipend.

Read more

Regent's Postgraduate Progression Scholarships

Regent's Postgraduate Progressions Scholarships reward the loyalty of undergraduate students who progress to entrol on a postgraduate degree with us. It's our way of saying thank you.

Scholarships are worth up to 15% of tuition fees. The higher your degree classification, the higher the scholarship amount you will be awarded.

  • 1st class degree = 15% tuition fee reduction 
  • 2:1 class degree = 10% tuition fee reduction
  • 2:2 class degree = 5% tuition fee reduction

Read more

Future Finance loans

Alternative loan funding for students studying at Regent's University London

Read more

Postgraduate loans - Student Finance England 2016-17

Student Finance England (SFE) is now offering funding for UK and EU nationals, as well as students with the status of Migrant Worker (under the age of 60 on the date of first class of the first Master’s degree).

Students, who already hold one Master’s degree (or an equivalent or higher-level qualification) will not be eligible.

Read more

The Regent’s University London India Postgraduate Taught Masters scholarships

Read more

Study methods

You will be taught by internationally diverse academics and practitioners with vast experience in academia as well as in marketing and information systems.

You will work with practitioners from SAS, SPSS and other analytics providers to develop practical analytics skills, whilst working with marketing managers and agency staff to develop your understanding of marketing decision-making as it is in the real world.

Your learning in the classroom will be enhanced by guest speakers and attendance at industry events to provide you with a deeper understanding of the concerns of marketing practitioners. You will be able to see how the practical skills you gain on the course will equip you for life in a marketing department or agency.

Wherever possible, assignments take the form of live briefs, so you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.

 

Students with disabilities

Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

Enquire about programme

Regent’s University London has no connection with Regent University of Virginia USA

 

 

Last updated: 20 January 2017

 

Apply for the programme

Key information

Name
Digital Marketing & Analytics
Qualification
MSc
Level
Postgraduate
Study mode
Full time
Duration
12 - 16 months
Tuition fees
£17,050 *
Scholarships
Yes *
Next start date
18 January 2017
Future start date
Study abroad
No
Validation
Regent's University London

* See the admissions tab for further details on fees and scholarships

Student spotlight

Drishti

Drishti

Digital marketing offers an abundance of future job opportunities.  I have learnt about the different tools, software and strategies used to optimise digital marketing. Most interesting were the workshops and guest speakers during class.
 - View full profile

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Endorsement

CMI


This degree is recognised by the Chartered Management Institute (CMI). Students on this programme are provided with access to CMI resources during their studies, and can apply for CMI membership by contacting their Head of Programme.