Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing.
This programme will equip you with the skills and knowledge to understand present trends and predict the future.
We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education.
Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects.
Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options.
A degree of this kind is long overdue. From multinational corporations to family businesses, companies are crying out for leaders with mastery that spans both disciplines.
Developed by a team of senior marketers and psychologists, the MSc Marketing Psychology goes beyond comparable degrees elsewhere. Careful consideration has been given to how marketing and psychology overlap and intersect in every module, rather than drawing independently on marketing modules and psychology modules.
Science is the backbone of this degree. When business people write books about consumer behaviour, they often reinforce the received wisdom of the business community by focusing on what is already known. The opportunity for real innovation is missed. Our MSc is designed to show what happens when we go directly to the social sciences for knowledge and insight, and bring back freshly mined ideas. The result is true innovation and great business solutions.
Location is also important, and Regent’s is surely the best place to study in London. Located in royal Regent’s Park, in 11 acres of private gardens, we are often given the accolade of having the most beautiful campus in the UK’s capital city. More importantly perhaps, our campus places you in the heart of Central London, where many of the world’s most famous and exciting brands are based.
Although this programme draws extensively on the social sciences, all business and management programmes at Regent’s are underpinned by our key themes – creativity, intercultural intelligence, leadership, entrepreneurship and stewardship – offering you a very unique brand of education.
Furthermore, based on years of experience, we consider there to be five essential elements to gaining the best possible postgraduate education in marketing psychology, and ensuring the most rewarding time as a student.
The best education in marketing psychology is:
Our teaching philosophy is based on personal attention: our classes are intimate, with a maximum cohort size of 20. Every student gets to know their lecturers and peers, and you benefit from more contact time with teaching staff than elsewhere. The University’s mission is to develop tomorrow’s global leaders: developing you as a future leader in marketing and branding is most effective when done in an intimate learning environment.
Our MSc programme is dynamic and intensive, combining modular study with field work, masterclasses, live projects and industry opportunities. We will immerse you in psychology and the discipline of marketing for the duration of the programme, as well as helping you to develop the connections to succeed thereafter.
There is no place that has a broader international focus than Regent’s. With students from over 140 nationalities spread across a small community of 3,500 full-time students, we can confidently claim to be the most internationally diverse university in the UK. Understanding regional variation and cross-cultural differences in consumer psychology and behaviour are critical to leading and succeeding in our globalised world. This is Regent’s speciality.
As well as being industry-focused in its design and content, your programme is delivered by practitioner lecturers, and encompasses live projects and masterclasses with influential industry professionals. You will begin your relationship with staff from our dedicated Careers & Business Relations team from Day One.
As a private institution, independence is our legal status, but it is also an attitude of mind. We make an intellectual claim on independence, and our students are encouraged to think and operate independently and with individuality. This is essential to success in both marketing and branding.
As a future brand strategist, senior brand manager or senior market researcher, the aim of the MSc Marketing Psychology is to give you the intellectual and practical knowledge to create and implement marketing strategies within the complex, fast-changing and dynamic international context of the contemporary business world, and to develop the skills necessary to lead and succeed in your future career.
The main educational objectives of the programme are to:
On the MSc Marketing Psychology you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.
The programme comprises core modules in the first and second semester, with a choice of two optional modules in the third semester.
Modules are subject to validation.
Core modules *
Optional modules *
* Module descriptions will be available shortly.
25 September 2017
Tuition fees are set for the University’s financial year which runs from 1 August to 31 July.
Fees September 2017
Annual tuition fee: £17,300
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)
We require a minimum of a lower-second class (2:2) UK honours undergraduate degree or its international equivalent from a recognised institution, and an IELTS Level 6.5 (all elements at a minimum of 6.0). Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted. If you are unsure as to the comparability of your qualification, please contact us.
We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:
Please contact us for further information on applying through this route: firstname.lastname@example.org
PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.
Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3
Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.
We will continue to accept the following English language proficiency tests:
If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.
Please note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.
Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visas and Immigration (UKVI). Please check their website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration
On-campus diagnostic test
If you live in London, or are able to visit us, we can offer you a free English diagnostic test.
This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: email@example.com
For advice and guidance on study-related visas and immigration, please view our visas and immigration webpage.
Applying to study at Regent's University London is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.
Step 1 Apply
You can apply in the following ways:
Once you have completed the application form, please send us the following supporting documents, by post, email or fax:
Please note: most candidates will be assessed for admission on the basis of their submitted application materials. However, Regent's University London reserves the right to invite candidates for interview and to reject those who decline to attend.
Step 2 Making an offer
We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.
If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, we will make you a conditional offer.
You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.
Step 3 Accepting the offer
If you wish to accept the offer you must:
Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.
Please see here for information on how to pay.
Step 4 Full acceptance and visa
On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).
US Financial Aid
Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.
Fulbright Commission All-Disciplines (Open) Postgraduate Award
Awards to US citizens for the first year of Master's or PhD study in any subject, or to conduct a period of independent research, covers the first year's tuition and a living stipend.
Regent's Postgraduate Progression Scholarships
Regent's Postgraduate Progressions Scholarships reward the loyalty of undergraduate students who progress to entrol on a postgraduate degree with us. It's our way of saying thank you.
Scholarships are worth up to 15% of tuition fees. The higher your degree classification, the higher the scholarship amount you will be awarded.
Postgraduate loans - Student Finance England 2016-17
Student Finance England (SFE) is now offering funding for UK and EU nationals, as well as students with the status of Migrant Worker (under the age of 60 on the date of first class of the first Master’s degree).
Students, who already hold one Master’s degree (or an equivalent or higher-level qualification) will not be eligible.
Future Finance loans
Alternative loan funding for students studying at Regent's University London
The Regent’s University London India Postgraduate Taught Masters scholarships
Regent’s University London has a long-standing tradition of welcoming talented students from all over India. Our students from this region have always had a strong entrepreneurial spirit and have graduated from Regent’s fully equipped to join a large multinational, start their own company or join the family business. Regent’s is therefore pleased to offer five postgraduate scholarships specifically for students of Indian nationality, each worth £3,000.
A range of teaching, learning and assessment methods are used to support you on the programme. These include lectures, seminars, workshops, field research, laboratory experiments, case studies, group projects and individual and group tutorials.
Lectures and seminars are the most common method of delivery. Whilst these operate on the assumption that there is no prior knowledge of the subject, there is an expectation that you will supplement the knowledge and skills acquired during contact time with your own additional independent learning directed by your teaching team. These will comprise refereed articles, seminal literature, and other selected key texts in marketing, psychology and related disciplines.
You will be expected to attend lectures, seminars, workshops and presentations by guest speakers, all of which will provide you with a solid foundation for learning. At Regent’s we believe that learning technology should be a supplement rather than a substitute for live teaching and personal learning exchanges. To supplement your studies, material is made available on your Virtual Learning Environment (VLE), Blackboard. We have a dedicated, award-winning Learning Technology Team.
Among the other methods of learning on the programme are:
At the beginning of the programme, you will participate in an induction which provides you with the necessary expectations of the year ahead. At the start of each module, you will be provided with a timetable and a list of reading references. Each module tutor will provide individual and group support for you during your module.
Guest speakers and workshops
The programme draws on many new disciplines such as digital anthropology and neuro-marketing, and therefore our teaching team includes specialists so that you can learn directly from the experts.
Guest speakers are regularly involved in the programme to provide academic and practitioner support for your modules. Indeed, the programme has included a ‘Guest Lecturer Series’ consisting of a variety of industry experts drafted in to provide their perspectives on particular subjects.
You will have the opportunity to conduct original field research which involves observing the behaviour of consumers and brands. You will analyse your findings and draw conclusions using a recognised social-science approach, and be able to clearly identify the practical business applications of your research.
Social scientists value the laboratory as a site for research because it offers a high degree of control, which permits experiments. The experiment is a specific technique in research that offers a high degree of reliability and validity. You will have the opportunity to conduct formal experiments in the lab and analyse the results using appropriate methods, including statistics. You will be able to identify the practical business applications of your research.
The programme draws on a wide range of assessment types to reflect the nature of the disciplines and to give you an adequate opportunity to successfully demonstrate achievement on the programme according to your preferred style of learning.
This includes academic essays, research activities, reports, presentations, reflective reports, interviews, group work, and live projects. Alternative assessments are provided where possible for students with a registered disability.
You will also engage in self-assessment and peer assessment.
Some classes are delivered in teaching rooms accessed via stairs. If you have a condition that affects your mobility and you require ground floor rooms, or rooms with lift access you are advised to contact the Disability Officer.
Regent’s University London has no connection with Regent University of Virginia USA
Last updated: 20 January 2017
* See the admissions tab for further details on fees and scholarships
The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets.
Attend an open evening to learn more about this specialist programme that provides practical business context, knowledge and tools relevant to the latest developments in the industry.