Postgraduate programmes

Marketing Psychology

MSc

Understand consumer behaviour and develop innovative business solutions. Explore social change and cutting-edge theories.

Year
Full Time
Scholarship
  • NameMarketing Psychology
  • QualificationMSc
  • LevelPostgraduate
  • Study modeFull time
  • Duration12 months
  • Tuition fees£18,000 *
  • ScholarshipsYes *
  • Next start dateSeptember 2018
  • Future start dateSeptember 2019
  • Study abroadNo
  • ValidationRegent's University London

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing. 

This programme will equip you with the skills and knowledge to understand present trends and predict the future.

We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education.

Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects.

Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options.

 

Length

On the MSc Marketing Psychology you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.

The programme comprises core modules in the first and second semester, with a choice of two optional modules in the third semester.

Modules 

Core modules *

  • Brands, Ads and Aspirations 
  • Cross-Cultural Aspects of Marketing Psychology
  • Entrepreneurial Marketing Strategy 
  • Individual Marketing (B2I)
  • Psychology of Consumer Behaviour 
  • Research Methods 
  • Professional Practice (Placement)
  • Dissertation

In addition, you will choose one of the following optional modules:

  • Leadership, Engagement and Motivation
  • Marketing Communications

* Module descriptions will be available shortly.

 

Assessment structure

The programme draws on a wide range of assessment types to reflect the nature of the disciplines and to give you an adequate opportunity to successfully demonstrate achievement on the programme according to your preferred style of learning. 

This includes academic essays, research activities, reports, presentations, reflective reports, interviews, group work, and live projects. Alternative assessments are provided where possible for students with a registered disability.

You will also engage in self-assessment and peer assessment.

Academic Calendar

Study methods 

A range of teaching, learning and assessment methods are used to support you on the programme. These include lectures, seminars, workshops, field research, laboratory experiments, case studies, group projects and individual and group tutorials. 

Lectures and seminars are the most common method of delivery. Whilst these operate on the assumption that there is no prior knowledge of the subject, there is an expectation that you will supplement the knowledge and skills acquired during contact time with your own additional independent learning directed by your teaching team. These will comprise refereed articles, seminal literature, and other selected key texts in marketing, psychology and related disciplines.

You will be expected to attend lectures, seminars, workshops and presentations by guest speakers, all of which will provide you with a solid foundation for learning. At Regent’s we believe that learning technology should be a supplement rather than a substitute for live teaching and personal learning exchanges. To supplement your studies, material is made available on your Virtual Learning Environment (VLE), Blackboard. We have a dedicated, award-winning Learning Technology Team.

Among the other methods of learning on the programme are:

Orientation 

At the beginning of the programme, you will participate in an induction which provides you with the necessary expectations of the year ahead. At the start of each module, you will be provided with a timetable and a list of reading references. Each module tutor will provide individual and group support for you during your module. 

Guest speakers and workshops 

The programme draws on many new disciplines such as digital anthropology and neuro-marketing, and therefore our teaching team includes specialists so that you can learn directly from the experts.

Guest speakers are regularly involved in the programme to provide academic and practitioner support for your modules. Indeed, the programme has included a ‘Guest Lecturer Series’ consisting of a variety of industry experts drafted in to provide their perspectives on particular subjects. 

Field research

You will have the opportunity to conduct original field research which involves observing the behaviour of consumers and brands. You will analyse your findings and draw conclusions using a recognised social-science approach, and be able to clearly identify the practical business applications of your research.

Laboratory experiments

Social scientists value the laboratory as a site for research because it offers a high degree of control, which permits experiments. The experiment is a specific technique in research that offers a high degree of reliability and validity. You will have the opportunity to conduct formal experiments in the lab and analyse the results using appropriate methods, including statistics. You will be able to identify the practical business applications of your research.

Students with disabilities 

Some classes are delivered in teaching rooms accessed via stairs. If you have a condition that affects your mobility and you require ground floor rooms, or rooms with lift access you are advised to contact the Disability Officer.

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree in marketing, psychology or business from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted.

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • A 2:2 degree in any subject and two years' relevant work experience in an organisational setting OR a relevant professional qualification (e.g. MCIM) and three years' relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

September 2018

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 6.5, with 6.0 or above in all 4 component parts
  • Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test.  This test must be arranged in advance. To book a test, please contact admit@regents.ac.uk. Please note, this is a diagnostic test for Regent’s University London only.

How to apply 

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application.These can be sent to the Regent’s Admissions Department via email to admit@regents.ac.uk.

  • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
  • One letter of academic recommendation
  • A copy of your CV/resumé showing your work experience, if applicable.
  • A 500-700 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3 Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please note: There is no formal deadline to pay your advance tuition fee deposit, however we recommend that you confirm your place as soon as possible.

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Fees September 2018

Annual tuition fee: £18,000
Home/EU advance deposit: £1,000 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. Annual fees for students commencing studies in spring will span financial years. Spring and autumn fees will be invoiced at the rate applicable for that term.

 

scholarships 

Scholarships, funding and bursaries

Fulbright Commission All-Disciplines (Open) Postgraduate Award

Awards to US citizens for the first year of Master's or PhD study in any subject, or to conduct a period of independent research, covers the first year's tuition and a living stipend.

Full details

Regent's Postgraduate Progression Scholarships

Regent's Postgraduate Progression Scholarships reward the loyalty of undergraduate students who progress to enrol on a postgraduate degree with us. It's our way of saying thank you. Scholarships are worth up to 15% of tuition fees. 

Full details

Postgraduate loans - Student Finance England 2018-19

Student Finance England (SFE) is now offering funding for UK and EU nationals, as well as students with the status of Migrant Worker (under the age of 60 on the date of first class of the first Master’s degree).

Students, who already hold one Master’s degree (or an equivalent or higher-level qualification) will not be eligible.

Full details

India Postgraduate Taught Masters scholarships

Regent’s University London has a long-standing tradition of welcoming talented students from all over India. Our students from this region have always had a strong entrepreneurial spirit and have graduated from Regent’s fully equipped to join a large multinational, start their own company or join the family business.  Regent’s is therefore pleased to offer five postgraduate scholarships specifically for students of Indian nationality, each worth £3,000.

Full details

Regent’s Family Reward

Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

Full details

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