Marketing Psychology - MSc

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing. 

This programme will equip you with the skills and knowledge to understand present trends and predict the future.

We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education.

Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects.

Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options.

Why should I choose this programme?

A degree of this kind is long overdue. From multinational corporations to family businesses, companies are crying out for leaders with mastery that spans both disciplines.

Developed by a team of senior marketers and psychologists, the MSc Marketing Psychology goes beyond comparable degrees elsewhere. Careful consideration has been given to how marketing and psychology overlap and intersect in every module, rather than drawing independently on marketing modules and psychology modules.

Science is the backbone of this degree. When business people write books about consumer behaviour, they often reinforce the received wisdom of the business community by focusing on what is already known. The opportunity for real innovation is missed. Our MSc is designed to show what happens when we go directly to the social sciences for knowledge and insight, and bring back freshly mined ideas. The result is true innovation and great business solutions.

Location is also important, and Regent’s is surely the best place to study in London. Located in royal Regent’s Park, in 11 acres of private gardens, we are often given the accolade of having the most beautiful campus in the UK’s capital city. More importantly perhaps, our campus places you in the heart of Central London, where many of the world’s most famous and exciting brands are based.

Although this programme draws extensively on the social sciences, all business and management programmes at Regent’s are underpinned by our key themes – creativity, intercultural intelligence, leadership, entrepreneurship and stewardship – offering you a very unique brand of education.

Furthermore, based on years of experience, we consider there to be five essential elements to gaining the best possible postgraduate education in marketing psychology, and ensuring the most rewarding time as a student.

The best education in marketing psychology is:

  • Intimate
  • Intensive
  • International
  • Industry-focused
  • Independent 

Intimate

Our teaching philosophy is based on personal attention: our classes are intimate, with a maximum cohort size of 20. Every student gets to know their lecturers and peers, and you benefit from more contact time with teaching staff than elsewhere. The University’s mission is to develop tomorrow’s global leaders: developing you as a future leader in marketing and branding is most effective when done in an intimate learning environment.

Intensive

Our MSc programme is dynamic and intensive, combining modular study with field work, masterclasses, live projects and industry opportunities. We will immerse you in psychology and the discipline of marketing for the duration of the programme, as well as helping you to develop the connections to succeed thereafter. 

International

There is no place that has a broader international focus than Regent’s. With students from over 140 nationalities spread across a small community of 3,500 full-time students, we can confidently claim to be the most internationally diverse university in the UK. Understanding regional variation and cross-cultural differences in consumer psychology and behaviour are critical to leading and succeeding in our globalised world. This is Regent’s speciality. 

Industry-focused

As well as being industry-focused in its design and content, your programme is delivered by practitioner lecturers, and encompasses live projects and masterclasses with influential industry professionals. You will begin your relationship with staff from our dedicated Careers & Business Relations team from Day One.

Independent 

As a private institution, independence is our legal status, but it is also an attitude of mind. We make an intellectual claim on independence, and our students are encouraged to think and operate independently and with individuality. This is essential to success in both marketing and branding.

Key skills, aims and objectives

As a future brand strategist, senior brand manager or senior market researcher, the aim of the MSc Marketing Psychology is to give you the intellectual and practical knowledge to create and implement marketing strategies within the complex, fast-changing and dynamic international context of the contemporary business world, and to develop the skills necessary to lead and succeed in your future career. 

The main educational objectives of the programme are to:

  • Provide a solid foundation – we give you a broad education in areas that are core to marketing and social science to develop a comprehensive and reliable knowledge base
  • Develop intellectual integrity, critical thinking and advanced research skills – this programme distinguishes itself by producing marketing and branding experts with the critical thinking abilities usually associated with an advanced science education
  • Future-proof success – you engage with social change, emerging debates and cutting-edge theories and research methods, while our regularly-updated modules include the latest in disciplines such as digital anthropology, behavioural economics and neuro-marketing
  • Take a broader view – we cover a range of consumer cultures and regions of the world where cross-cultural differences are found that affect branding, marketing and consumer behaviour
  • Take an ethnographic view – we delivering modules which specifically examine brands as psychological and cultural objects that can be manipulated at the level of strategy and mass communications
  • Develop creativity and originality – you will be required to undertake original research and self-directed study
  • Equip you with essential practical skills – we teach you a range of practical skills that have immediate workplace applications, from designing new brands to diagnosing changes in consumer behaviour
  • Instilling confidence – we will give you the confidence to develop strategic plans and make decisions, based on your accumulated knowledge and expertise
  • Develop career flexibility – we produce graduates who have a wide range of transferable skills, giving you considerable flexibility in choosing among a range of high-level career options

Length

On the MSc Marketing Psychology you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.

The programme comprises core modules in the first and second semester, with a choice of two optional modules in the third semester.

Modules

Modules are subject to validation.

Core modules *

  • Research Methods 1 
  • Marketing Strategy 
  • Psychology of Consumer Behaviour 
  • Global and Cultural Perspectives 
  • Brands, Ads and Aspirations 
  • Mind and Behaviour: Marketing and the Individual 

Optional modules *

  • Marketing Communications in B2B OR Leadership, Engagement and Motivation
  • Live Company Project OR Dissertation

* Module descriptions will be available shortly.

Future start dates

25 September 2017

Apply online for September 2017

View Academic calendar

Fees

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. 

Fees September 2017

Annual tuition fee: £17,300
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

» How to pay

Academic requirements

We require a minimum of a lower-second class (2:2) UK honours undergraduate degree or its international equivalent from a recognised institution, and an IELTS Level 6.5 (all elements at a minimum of 6.0). Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted. If you are unsure as to the comparability of your qualification, please contact us.

Exceptional Entry
We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ managerial work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

Please contact us for further information on applying through this route: exrel@regents.ac.uk

English requirements

PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

  • IELTS
  • PTE Academic
  • Cambridge Advanced
  • Regent’s University London on campus diagnostic test

If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

 

 

 

Please note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visas and Immigration (UKVI). Please check their website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test. 

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: exrel@regents.ac.uk

How to apply

For advice and guidance on study-related visas and immigration, please view our visas and immigration webpage.

Applying to study at Regent's University London is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

Once you have completed the application form, please send us the following supporting documents, by post, email or fax:

  • Copies of academic transcripts and certificates of all academic study undertaken after secondary school
  • One letter of academic reference
  • A copy of your CV/resumé showing your work experience if applicable.
  • A 700-word personal statement that details how you will benefit from and contribute to the programme, demonstrating an understanding of a current issue relevant to the subject, and indicating an area of interest for your final project
  • A copy of your passport photograph (ID) page
  • One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at admit@regents.ac.uk)
  • If not a native English speaker, proof of your English proficiency

Please note: most candidates will be assessed for admission on the basis of their submitted application materials. However, Regent's University London reserves the right to invite candidates for interview and to reject those who decline to attend.

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful. 

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, we will make you a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

  • Confirm your acceptance via email/post/telephone/in person
  • Pay the registration fee (non-refundable)
  • Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)

Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay.

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).

Scholarships, funding and bursaries

US Financial Aid

Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.

Read more

Fulbright Commission All-Disciplines (Open) Postgraduate Award

Awards to US citizens for the first year of Master's or PhD study in any subject, or to conduct a period of independent research, covers the first year's tuition and a living stipend.

Read more

Regent's Postgraduate Progression Scholarships

Regent's Postgraduate Progressions Scholarships reward the loyalty of undergraduate students who progress to entrol on a postgraduate degree with us. It's our way of saying thank you.

Scholarships are worth up to 15% of tuition fees. The higher your degree classification, the higher the scholarship amount you will be awarded.

  • 1st class degree = 15% tuition fee reduction 
  • 2:1 class degree = 10% tuition fee reduction
  • 2:2 class degree = 5% tuition fee reduction

Read more

Postgraduate loans - Student Finance England 2016-17

Student Finance England (SFE) is now offering funding for UK and EU nationals, as well as students with the status of Migrant Worker (under the age of 60 on the date of first class of the first Master’s degree).

Students, who already hold one Master’s degree (or an equivalent or higher-level qualification) will not be eligible.

Read more

Future Finance loans

Alternative loan funding for students studying at Regent's University London

Read more

The Regent’s University London India Postgraduate Taught Masters scholarships

Regent’s University London has a long-standing tradition of welcoming talented students from all over India. Our students from this region have always had a strong entrepreneurial spirit and have graduated from Regent’s fully equipped to join a large multinational, start their own company or join the family business.  Regent’s is therefore pleased to offer five postgraduate scholarships specifically for students of Indian nationality, each worth £3,000.

Read more

Study methods

A range of teaching, learning and assessment methods are used to support you on the programme. These include lectures, seminars, workshops, field research, laboratory experiments, case studies, group projects and individual and group tutorials. 

Lectures and seminars are the most common method of delivery. Whilst these operate on the assumption that there is no prior knowledge of the subject, there is an expectation that you will supplement the knowledge and skills acquired during contact time with your own additional independent learning directed by your teaching team. These will comprise refereed articles, seminal literature, and other selected key texts in marketing, psychology and related disciplines.

You will be expected to attend lectures, seminars, workshops and presentations by guest speakers, all of which will provide you with a solid foundation for learning. At Regent’s we believe that learning technology should be a supplement rather than a substitute for live teaching and personal learning exchanges. To supplement your studies, material is made available on your Virtual Learning Environment (VLE), Blackboard. We have a dedicated, award-winning Learning Technology Team.

Among the other methods of learning on the programme are:

Orientation 

At the beginning of the programme, you will participate in an induction which provides you with the necessary expectations of the year ahead. At the start of each module, you will be provided with a timetable and a list of reading references. Each module tutor will provide individual and group support for you during your module. 

Guest speakers and workshops 

The programme draws on many new disciplines such as digital anthropology and neuro-marketing, and therefore our teaching team includes specialists so that you can learn directly from the experts.

Guest speakers are regularly involved in the programme to provide academic and practitioner support for your modules. Indeed, the programme has included a ‘Guest Lecturer Series’ consisting of a variety of industry experts drafted in to provide their perspectives on particular subjects. 

Field research

You will have the opportunity to conduct original field research which involves observing the behaviour of consumers and brands. You will analyse your findings and draw conclusions using a recognised social-science approach, and be able to clearly identify the practical business applications of your research.

Laboratory experiments

Social scientists value the laboratory as a site for research because it offers a high degree of control, which permits experiments. The experiment is a specific technique in research that offers a high degree of reliability and validity. You will have the opportunity to conduct formal experiments in the lab and analyse the results using appropriate methods, including statistics. You will be able to identify the practical business applications of your research.

 

Assessment structure

The programme draws on a wide range of assessment types to reflect the nature of the disciplines and to give you an adequate opportunity to successfully demonstrate achievement on the programme according to your preferred style of learning. 

This includes academic essays, research activities, reports, presentations, reflective reports, interviews, group work, and live projects. Alternative assessments are provided where possible for students with a registered disability.

You will also engage in self-assessment and peer assessment.

Students with disabilities

Some classes are delivered in teaching rooms accessed via stairs. If you have a condition that affects your mobility and you require ground floor rooms, or rooms with lift access you are advised to contact the Disability Officer.

Enquire about programme

Regent’s University London has no connection with Regent University of Virginia USA

 

 

Last updated: 20 January 2017

 

Apply for the programme

Key information

Name
Marketing Psychology
Qualification
MSc
Level
Postgraduate
Study mode
Full time
Duration
12 months
Tuition fees
£17,300 *
Scholarships
Yes *
Next start date
25 September 2017
Future start date
Study abroad
No
Validation
Subject to validation

* See the admissions tab for further details on fees and scholarships

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