The BA (Hons) Fashion Marketing offers a unique blend of strategic fashion marketing content with specialist knowledge in areas including fashion communications, branding, buying and fashion show production.
This programme will develop you as an innovative, visionary marketer with an excellent understanding of fashion marketing and promotion.
You will build your understanding of the contemporary and historical issues in fashion as well as the design and cultural contexts in which fashion marketing operates.
Combining marketing and promotion theory, with analysis of market information, you will develop innovative marketing solutions to become media-savvy with the ability to work autonomously on a wide range of fashion marketing projects.
You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots.
Our recent fashion show, ‘Sustainable Fashion’, was produced by Fashion Marketing students and featured outfits designed by our Fashion Design students to support the Blue Cross, a pet charity which helps sick, injured and homeless pets.
The event showcased clothes that had been given a ‘second chance’ via the catwalk to highlight that pets should not be viewed as disposable commodities or ‘fashion breeds’.
This is a three year programme, or four years if you begin on the Integrated Design Foundation.
This programme offers a blend of strategic fashion marketing content with specialist knowledge in areas such as buying, fashion show production and fashion trends.
You will explore fashion organisations and the environments in which they operate, and how to research and respond to developing trends.
You will learn how to conduct market research and develop innovative marketing solutions, based on your analysis of the fashion consumer's needs.
The programme also studies creativity in all its different forms, and offers plenty of opportunity for practical work on fashion shows, events and photoshoots.
You will also have the opportunity to study in Paris, the capital of haute couture and luxury fashion and learn about fashion styling, trends and journalism through hands-on projects, using the rich resources the city has to offer. Learn more about the summer fashion programmes here.
Fashion Marketing and Promotion
Historical and Contextual Studies in Fashion
Marketing Research and the Fashion Consumer
Fashion Marketing Strategies
Fashion Product, Buying and Merchandising
Theoretical Studies in Fashion
Elective module (see below)
Fashion Marketing Portfolio
Final Project 1 Research
Final Project 2 Realisation
Fashion Journalism and PR
Fashion Show Production and Management
Fashion Styling and Photography
You will be assessed through assignments such as portfolios, reports, essays, presentations, reflective learning journals and group projects.
You will learn through a mixture of taught classes and fieldwork in London including visits to companies, retail hubs and external exhibitions in galleries and museums.
Teaching methods include tutorials, lectures, workshops, live projects, fashion shoots and field trips.
The Fashion & Design team at Regent's is made up of staff that are internationally recognised for their academic specialisms and industry experience.
Students with disabilities
Some classes are delivered in teaching rooms accessed via stairs. If you have a condition that affects your mobility and you require ground floor rooms, or rooms with lift access, please notify Student Registry as soon as possible. You are also advised to contact the Disability Officer.
Your degree in Fashion Marketing will prepare you for a wide range of career opportunities. Fashion Marketing graduates commonly go into roles such as:
Marketing and related specialist communications roles
Buying or merchandising roles in retailer own brands (e.g. Topshop)
Retailing - store retailing (from fashion multiples, boutiques to department stores) and online retailing (e.g. Ebay)
For entry onto the programme, we require:
Alternatively, we will consider qualifications received through successful completion of a recognised Level 3 or Access Programme; the full International, European and Welsh Baccalaureate; or, other qualifications as deemed acceptable by the University.
Other international qualifications, as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted.
If you do not meet these requirements, you may be eligible to join our Integrated Design Foundation programme. Successful completion of the foundation year enables you to progress directly onto your chosen Fashion & Design degree programme.
For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:
Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.
Please also note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.
Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visa and Immigration (UKVI). Please check their website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration
On-campus diagnostic test
If you live in London, or are able to visit us, we can offer you a free English diagnostic test.
This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: email@example.com
Programme start dates
How to apply
For advice and guidance on study-related visas and immigration, please view our visas and immigration webpage.
Applying to study at Regent's is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.
Step 1 Apply
Please complete an application form. You can apply in the following ways:
Once you have completed the application form, you should send us the following supporting documents; these can be sent to us via email/post/fax:
Step 2 Making an offer
We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.
If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, you will be issued a conditional offer.
You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.
Step 3 Accepting the offer
If you wish to accept the offer you must:
Please note, while there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.
Step 4 Full acceptance and visa
On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information:www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).
Transfer of credits
Transfer applicants must complete their applications by submitting all the supporting documentation required from freshman applicants.
If you have completed fewer than 30 credit hours or equivalent at your current institution we will need your official high school transcript in addition to your current undergraduate transcript.
If you have completed 30 or more credit hours, or equivalent, we only require your official undergraduate transcripts.
Once we have received your complete application, and if you have been accepted for admission, we will advise you on the number of credits you will be able to transfer towards your degree.
Tuition fees are set for the University’s financial year which runs from 1 August to 31 July.
Fees September 2017
Annual tuition fee: £16,400
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)
Please note: tuition fees only cover the standard academic year (September - May). Summer programmes incur an additional cost.
Students with three B grades at A-level (or equivalent qualification), and progressing Regent's foundation students who achieve a minimum 70% average across all modules will receive a £1,500 scholarship for each year of their degree programme.
As part of our public benefit commitment, we aim to ensure that students are not deterred from applying to Regent’s University London because of financial difficulties. Each year we offer a number of means-tested University bursaries for full-time study on undergraduate programmes.
US Financial Aid
Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.
Undergraduate loans - Student Finance England 2016-17
Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.