The BA (Hons) Fashion Marketing offers a unique blend of strategic fashion marketing content with specialist knowledge in areas including fashion communications, branding, buying and fashion show production.
This programme will develop you as an innovative, visionary marketer with an excellent understanding of fashion marketing and promotion.
You will build your understanding of the contemporary and historical issues in fashion as well as the design and cultural contexts in which fashion marketing operates.
Combining marketing and promotion theory, with analysis of market information, you will develop innovative marketing solutions to become media-savvy with the ability to work autonomously on a wide range of fashion marketing projects.
You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots.
Our recent fashion show, ‘Sustainable Fashion’, was produced by Fashion Marketing students and featured outfits designed by our Fashion Design students to support the Blue Cross, a pet charity which helps sick, injured and homeless pets.
The event showcased clothes that had been given a ‘second chance’ via the catwalk to highlight that pets should not be viewed as disposable commodities or ‘fashion breeds’.
This is a three year programme, or four years if you begin on the Integrated Design Foundation.
This programme offers a blend of strategic fashion marketing content with specialist knowledge in areas such as buying, fashion show production and fashion trends.
You will explore fashion organisations and the environments in which they operate, and how to research and respond to developing trends.
You will learn how to conduct market research and develop innovative marketing solutions, based on your analysis of the fashion consumer's needs.
The programme also studies creativity in all its different forms, and offers plenty of opportunity for practical work on fashion shows, events and photoshoots.
You will also have the opportunity to study in Paris, the capital of haute couture and luxury fashion and learn about fashion styling, trends and journalism through hands-on projects, using the rich resources the city has to offer. Learn more about the summer fashion programmes here.
Fashion Marketing and Promotion
Historical and Contextual Studies in Fashion
Marketing Research and the Fashion Consumer
Fashion Marketing Strategies
Fashion Product, Buying and Merchandising
Theoretical Studies in Fashion
Elective module (see below)
Fashion Marketing Portfolio
Final Project 1 Research
Final Project 2 Realisation
Fashion Journalism and PR
Fashion Show Production and Management
Fashion Styling and Photography
You will be assessed through assignments such as portfolios, reports, essays, presentations, reflective learning journals and group projects.
You will learn through a mixture of taught classes and fieldwork in London including visits to companies, retail hubs and external exhibitions in galleries and museums.
Teaching methods include tutorials, lectures, workshops, live projects, fashion shoots and field trips.
The Fashion & Design team at Regent's is made up of staff that are internationally recognised for their academic specialisms and industry experience.
Students with disabilities
Some classes are delivered in teaching rooms accessed via stairs. If you have a condition that affects your mobility and you require ground floor rooms, or rooms with lift access, please notify Student Registry as soon as possible. You are also advised to contact the Disability Officer.
Your degree in Fashion Marketing will prepare you for a wide range of career opportunities. Fashion Marketing graduates commonly go into roles such as:
Marketing and related specialist communications roles
Buying or merchandising roles in retailer own brands (e.g. Topshop)
Retailing - store retailing (from fashion multiples, boutiques to department stores) and online retailing (e.g. Ebay)
For entry onto the programme, we require:
Alternatively, we will consider qualifications received through successful completion of a recognised Level 3 or Access Programme; the full International, European and Welsh Baccalaureate; or, other qualifications as deemed acceptable by the University.
Other international qualifications, as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted.
If you do not meet these requirements, you may be eligible to join our Integrated Design Foundation programme. Successful completion of the foundation year enables you to progress directly onto your chosen Fashion & Design degree programme.
For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:
Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.
Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visa and Immigration (UKVI). Please check their website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration
On-campus diagnostic test
If you live in London, or are able to visit us, we can offer you a free English diagnostic test.
This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: firstname.lastname@example.org
Programme start dates
How to apply
For advice and guidance on study-related visas and immigration, please view our visas and immigration webpage.
Applying to study at Regent's is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.
Step 1 Apply
Please complete an application form. You can apply in the following ways:
Once you have completed the application form, you should send us the following supporting documents; these can be sent to us via email/post/fax:
Step 2 Making an offer
We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.
If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, you will be issued a conditional offer.
You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.
Step 3 Accepting the offer
If you wish to accept the offer you must:
Please note, while there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.
Step 4 Full acceptance and visa
On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information:www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).
Transfer of credits
Transfer applicants must complete their applications by submitting all the supporting documentation required from freshman applicants.
If you have completed fewer than 30 credit hours or equivalent at your current institution we will need your official high school transcript in addition to your current undergraduate transcript.
If you have completed 30 or more credit hours, or equivalent, we only require your official undergraduate transcripts.
Once we have received your complete application, and if you have been accepted for admission, we will advise you on the number of credits you will be able to transfer towards your degree.
Tuition fees are set for the University’s financial year which runs from 1 August to 31 July.
Fees September 2017
Annual tuition fee: £16,400
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)
Please note: tuition fees only cover the standard academic year (September - May). Summer programmes incur an additional cost.
Students with three B grades at A-level (or equivalent qualification), and progressing Regent's foundation students who achieve a minimum 70% average across all modules will receive a £1,500 scholarship for each year of their degree programme.
As part of our public benefit commitment, we aim to ensure that students are not deterred from applying to Regent’s University London because of financial difficulties. Each year we offer a number of means-tested University bursaries for full-time study on undergraduate programmes.
Undergraduate loans - Student Finance England 2016-17
Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.
State-Sponsored Funding for Students from Sweden
Loans and grants for Swedish students studying for undergraduate or postgraduate degrees at Regent's University London.
State-Sponsored Funding for Students from Norway
Loans and grants for Norwegian students studying for undergraduate or postgraduate degrees at Regent's University London.
The Vice-Chancellor’s Excellence Scholarship
Professor Aldwyn Cooper, Vice-Chancellor of Regent’s University London, wishes to recognise and reward three students each year who demonstrate particular commitment to upholding the University’s values and the ability to play an ambassadorial role for the University during their studies.
The Dean of Humanities, Arts & Social Sciences Excellence Scholarship
The Dean of the Faculty of Humanities, Arts & Social Sciences has established three scholarships that celebrate the University’s independent, cosmopolitan and enterprising spirit.
Will Conard Scholarships for Fashion Design and Fashion Marketing
Will Conard established a study abroad programme which grew into the Fashion & Design Study Abroad Programme at Regent’s. Thousands of students have benefited from Will’s legacy by coming to study with us in the heart of London. His efforts in establishing and developing strong relationships with universities and colleges across the US was the key to the great success he brought to his work and he was admired with much affection by students and faculty alike. Sadly, Will died some years ago, but his name lives on in these wonderful scholarships, which enable talented students to experience studying in London. The Will Conard Scholarships for Fashion Design and Fashion Merchandising celebrate Will’s work and ensure that its benefits will continue to be enjoyed by students into the foreseeable future.
Regent’s Family Reward
Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.
The Filippo Corsini Polo Scholarship
The Regent’s polo team has enjoyed considerable success over recent years, with our novice team winning second place in the Schools and Universities Polo Association competition in 2014. From March 2017, Regent’s will host its own annual invitational tournament.
To support the team’s continuous improvement, from 2017 the University will award two polo scholarships each year to students who show both the polo skills and the leadership acumen to help the team’s development.
The scholarship is named in memory of Regent’s student Prince Filippo Corsini, an accomplished equestrian and showjumper, in recognition of his sporting prowess and exceptional leadership skills.
Prince Filippo, the heir to a noble Florentine family, was in his first year of study for the BA (Hons) International Business at the University when his life was cut short by a tragic accident in 2016. The scholarship celebrates Filippo’s life and the promise he showed, both on and off the field.
Regent’s Vice Chancellor Professor Aldwyn Cooper described Filippo as a young man who ‘Epitomised the type of student we seek to recruit to Regent’s. His application to study, enjoyment of sport and leadership in many fields were outstanding.’
Filippo’s tutor, Samantha Lee, said: ‘He proved not only to have a keen business mind, but was also a motivational and supportive team player and an inspiring leader. Filippo achieved a first-class result in the team-working and leadership event and his team named him Most Valued Player.’