Undergraduate programmes

Fashion Marketing

BA (Hons)

Become a visionary marketer. Understand and develop fashion trends, design innovations and promotions.

Years
Full Time
Scholarship
  • NameFashion Marketing
  • QualificationBA (Hons)
  • LevelUndergraduate
  • UCAS Code8T11
  • Study modeFull time
  • Duration3 years
  • Tuition fees£17,000 *
  • ScholarshipsYes *
  • Next start dateSeptember 2018
  • Future start dateSeptember 2019
  • Study abroadOptional
  • ValidationRegent's University London

The BA (Hons) Fashion Marketing offers a unique blend of strategic fashion marketing content with specialist knowledge in areas including fashion communications, branding, buying and fashion show production.

This programme will develop you as an innovative, visionary marketer with an excellent understanding of fashion marketing and promotion.

You will build your understanding of the contemporary and historical issues in fashion as well as the design and cultural contexts in which fashion marketing operates.

Combining marketing and promotion theory, with analysis of market information, you will develop innovative marketing solutions to become media-savvy with the ability to work autonomously on a wide range of fashion marketing projects.

You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots.

Our recent fashion show, ‘Sustainable Fashion’, was produced by Fashion Marketing students and featured outfits designed by our Fashion Design students to support the Blue Cross, a pet charity which helps sick, injured and homeless pets.

The event showcased clothes that had been given a ‘second chance’ via the catwalk to highlight that pets should not be viewed as disposable commodities or ‘fashion breeds’.

Register for an Open Day

Programme Brochure

Length

This is a three year programme, or four years if you begin on the Integrated Design Foundation. 

Additional information

This programme offers a blend of strategic fashion marketing content with specialist knowledge in areas such as buying, fashion show production and fashion trends.

You will explore fashion organisations and the environments in which they operate, and how to research and respond to developing trends.

You will learn how to conduct market research and develop innovative marketing solutions, based on your analysis of the fashion consumer's needs.

The programme also studies creativity in all its different forms, and offers plenty of opportunity for practical work on fashion shows, events and photoshoots.

You will also have the opportunity to study in Paris, the capital of haute couture and luxury fashion and learn about fashion styling, trends and journalism through hands-on projects, using the rich resources the city has to offer.  Learn more about the summer fashion programmes here.

Modules 

Year 1

CAD
Global Perspectives
Fashion Images
Fashion Marketing and Promotion
Fashion Trends
Historical and Contextual Studies in Fashion
Marketing Research and the Fashion Consumer

Year 2

Fashion Branding
Fashion Communication
Fashion Marketing Strategies
Fashion Product, Buying and Merchandising
Theoretical Studies in Fashion
Elective module (see below) 

Year 3

Creative Marketing
Fashion Marketing Portfolio
Final Project 1 Research
Final Project 2 Realisation

Elective modules

Fashion Journalism and PR
Fashion Show Production and Management
Fashion Styling and Photography

See module descriptions

 

Assessment structure

You will be assessed through assignments such as portfolios, reports, essays, presentations, reflective learning journals and group projects. 

Academic Calendar

Study methods 

You will learn through a mixture of taught classes and fieldwork in London including visits to companies, retail hubs and external exhibitions in galleries and museums

Teaching methods include tutorials, lectures, workshops, live projects, fashion shoots and field trips.

Programme team

The Fashion & Design team at Regent's is made up of staff that are internationally recognised for their academic specialisms and industry experience. 

Students with disabilities 

Some classes are delivered in teaching rooms accessed via stairs. If you have a condition that affects your mobility and you require ground floor rooms, or rooms with lift access, please notify Student Registry as soon as possible. You are also advised to contact the Disability Officer.

Your degree in Fashion Marketing will prepare you for a wide range of career opportunities.  Fashion Marketing graduates commonly go into roles such as:

Marketing and related specialist communications roles

  • Brand marketing (including retailers)
  • PR/press (in-house or agency)
  • Specialist communications (e.g. digital marketing agency)
  • Advertising
  • Event management
  • Styling
  • VIP/personal shopping (mainly department store)

Buying or merchandising roles in retailer own brands (e.g. Topshop)

Retailing - store retailing (from fashion multiples, boutiques to department stores) and online retailing (e.g. Ebay)

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

If you are holding A levels, we would typically make you an offer at two A-Levels at Grades A-C.

We will also assess your application for proficiency in Mathematics, asking for a GCSE in this subject at grade A-C / 9-4 (or the international equivalent). 

We receive applications each year from over 170 countries and are happy to assess all international qualifications. For example, if you are studying the International Baccalaureate, we would make an offer based on your successful completion of the IB Diploma; if you are studying an American High School Diploma, we would make an offer based on a minimum GPA of 2.8 plus two APs at grades 3,3.

If you do not meet these requirements, you may be eligible to join our Integrated Design Foundation programme.  Successful completion of the foundation year enables you to progress directly onto your chosen Fashion & Design degree programme.

Portfolio Review

After the submission of your application you will be asked to present your design work, which depending on which programme you are applying for may include; garments, models, sketch books, digital images etc. The interview teams are keen to see your design process and not just the final outcome, this will allow us to assess your design experience and capabilities. We would like to see at least 3 different projects, showing a design response to your in-depth and individual research.

English requirements 

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 6.5, with 6.0 or above in Reading and Writing and 5.5 or above in Listening and Speaking
  • Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test.  This test must be arranged in advance. To book a test, please contact admit@regents.ac.uk. Please note, this is a diagnostic test for Regent’s University London only.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to admit@regents.ac.uk.

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3 Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please note: There is no formal deadline to pay your advance tuition fee deposit, however we recommend that you confirm your place as soon as possible.

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. 

Fees September 2018
Annual tuition fee: £17,000
Home/EU advance deposit: £1,000 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

Please note: tuition fees only cover the standard academic year (September - May). Summer programmes incur an additional cost.

scholarships

Scholarships, funding and bursaries

Undergraduate Scholarships

Students with three B grades at A-level (or equivalent qualification), and progressing Regent's foundation students who achieve a minimum 70% average across all modules will receive a £1,500 scholarship for each year of their degree programme.

Full details

Bursaries

As part of our public benefit commitment, we aim to ensure that students are not deterred from applying to Regent’s University London because of financial difficulties. Each year we offer a number of means-tested University bursaries for full-time study on undergraduate programmes.

Full details

Undergraduate loans - Student Finance England 2016-17

Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.

Full details

State-Sponsored Funding for Students from Sweden

Loans and grants for Swedish students studying for undergraduate or postgraduate degrees at Regent's University London.

Full details

State-Sponsored Funding for Students from Norway

Loans and grants for Norwegian students studying for undergraduate or postgraduate degrees at Regent's University London.

Full details

The Vice-Chancellor’s Excellence Scholarship

Professor Aldwyn Cooper, Vice-Chancellor of Regent’s University London, wishes to recognise and reward three students each year who demonstrate particular commitment to upholding the University’s values and the ability to play an ambassadorial role for the University during their studies. 

Full details

The Dean of Humanities, Arts & Social Sciences Excellence Scholarship

The Dean of the Faculty of Humanities, Arts & Social Sciences has established three scholarships that celebrate the University’s independent, cosmopolitan and enterprising spirit. 

Full details

Will Conard Scholarships for Fashion Design and Fashion Marketing

Scholarships which enable talented students to study in one of the fashion capitals of the world.

Full details

Regent’s Family Reward

Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

Full details

The Filippo Corsini Polo Scholarship

The University awards two polo scholarships each year to students who show both the polo skills and the leadership acumen to help the Regent’s polo team's development. The scholarship is named in memory of Regent’s student Prince Filippo Corsini, an accomplished equestrian and showjumper.

Full details

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