Global Management (Marketing) - BA (Hons)

The BA (Hons) Global Management with Pathways is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across four complementary areas of management practice, after which you follow a specialist pathway.

The programme not only taps into current trends, but also looks to the future, allowing you to study subjects that are highly relevant in today’s competitive workplace and prepare to manage changing future trends.

You will learn the key skills, such as critical thinking and negotiation that are vital to current and future business leaders. You will learn to manage uncertainty and assess risk and become a confident decision-maker. We encourage you to challenge established pre-conceptions and critically question the world around you, developing both resilience and adaptability.

 

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Why should I choose this programme?

The key to effective marketing and business success is understanding what customers want and responding accordingly. This pathway explores contemporary marketing strategy and practice by tapping into the latest developments in the global marketplace.

You will focus on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy. You will challenge the current status quo through applying traditional and new approaches to media skills and develop the marketing know-how that enables you to respond to today’s constantly evolving marketplace.

You will examine marketing from a local as well as global perspective and explore a variety of real-life marketing situations to build a strategic approach to marketing management and understanding of contemporary issues. 

Key skills, aims and objectives

The BA (Hons) Global Management with Pathways will:

  • Provide you with an internationally focused management education designed for business leaders and entrepreneurs in the 21st century
  • Equip you with the skills to manage different cultural contexts in a global business environment
  • Help you to develop a range of transferable skills that will be of ongoing value in employment and self-employment in a global economy
  • Offer creative and intelligent approaches to business problem-solving and dealing with uncertainty
  • Develop your ethical reasoning in local and global organisational settings

Future opportunities

This pathway will provide you with the insight needed to identify marketing opportunities and the ability to develop appropriate strategies to put them into action. Marketing roles exist in diverse organisations ranging from small and medium enterprises to global corporations, government or non-governmental organisations.

Your broad understanding of marketing as a profession will make you a highly desirable employee in marketing roles across diverse employment fields including media, finance, retail, health care, education and research and development.

Length

This is a three-year, full time programme. 

Modules

Modules are subject to approval *

Core modules Year 1 

  • Academic Environment
  • Accounting and Finance
  • Analytical Tools and Techniques for Business
  • Business Economics
  • Global Perspectives (Regent's compulsory elective)
  • People and Organisations
  • Principles of Marketing

Core Modules Year 2 

  • Introduction to Business Law
  • Strategic Management
  • Sustainability
  • Marketing Communications
  • Marketing Research

Optional modules (choose 1) 

  • Brand Strategy
  • Essential Law for Marketers
  • PR and Corporate Communications
  • Services Marketing
  • Regent’s Elective Module (compulsory, choose 2 from list)

Core modules Year 3 

  • Optimising Operations and Change
  • Consumer and Marketing Psychology
  • Contemporary Marketing in Action
  • Digital Marketing and Data Analytics
  • Marketing Strategy

Optional modules 

  • Brand Strategy
  • Essential Law for Marketers
  • PR and Corporate Communications
  • Services Marketing

For a list of elective modules for BA (Hons) Global Management with pathways please see here.

* Module descriptions will be available shortly.

Future start dates

18 September 2017

Apply online for September 2017

 

January 2018

Online application for January 2018 will be available shortly.

 

View Academic calendar

Fees

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. 

 

Fees September 2017

Annual tuition fee: £16,400
Home/EU students advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

» How to pay

Academic requirements

We require a minimum of three passes at GCE A Level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths. We also accept equivalent qualifications, including:

  • Five Scottish Highers
  • Five Irish Leaving Certificates
  • International Baccalaureate Full Diploma
  • French Baccalaureate
  • German Abitur
  • Italian Maturita
  • US High School Diploma with 3 APs at grade 3 or 2 APs at grade 4
  • Swedish Slutbetyg

Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted; please contact us for further information.

Please note, if you are applying with a 12-year high school qualification such as an American High School Diploma (without any AP passes), you will normally be required to complete the one-year Integrated Foundation before progressing to your chosen BA (Hons) degree course.

Transfer of credits 
If you have already participated in degree-level education, you may be able to transfer some of your credits towards the BA (Hons) Global Management with pathways. Any applicant being considered for Advanced Prior Learning (APL) will be required to have qualifications from another university that are equivalent to the required modules and credits on the BA (Hons) Global Management with pathways.

English requirements

PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

  • IELTS
  • PTE Academic
  • Cambridge Advanced
  • Regent’s University London on campus diagnostic test

If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

 

PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information.

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

  • IELTS
  • PTE Academic
  • Cambridge Advanced
  • Regent’s University London on campus diagnostic test

If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

 – 18/07/2014

 

For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:

  • Cambridge Certificate in Advanced English, grade C
  • GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
  • IB Diploma English A grade 4 or above HL or SL. English B grade 5 at HL
  • IELTS (International English Language Testing System) with an overall score of 6.0 (for non-EU students: a minimum score of 5.5 in each component)
  • TOEFL (Test of English as a Foreign Language) score of 80 (internet-based test) (TOEFL results not accepted post 17 April 2014 for non EU/UK students)
  • Pearson Test (PTE Academic) score of 53 (for non-EU Students: a minimum score of 51 in each component)
  • Trinity College London Level 1 Certificate in ESOL Skills for life (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Level 2 Certificate in ESOL Skills for life (C1): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)
  • Trinity College London Integrated Skills in English II (B2): a pass in reading, listening, speaking, writing (applicable to non-EU and EU students)

Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.

Please also note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visa and Immigration (UKVI). Please check their website for current information.

 

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test.

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: exrel@regents.ac.uk

How to apply

For advice and guidance on study-related visas and immigration, please view our visas and immigration page

Applying to study at Regent's is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

If applying via UCAS, The Regent’s University London UCAS code is R18.

Once you have completed the application form, you should send us the following supporting documents; these can be sent to us via post, email or fax:

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One letter of academic reference
  • A 300-500 word personal statement outlining the reasons for applying to your chosen course, and how you feel you will benefit from the course of study.
  • A copy of your passport photograph (ID) page
  • One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at: admit@regents.ac.uk)
  • If not a native English speaker, proof of your English proficiency

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful. UCAS applicants will also receive official notification via the UCAS system.

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, you will be issued a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

  • Confirm your acceptance via email/post/telephone/in person
  • Pay the registration fee (non-refundable)
  • Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)

Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay.

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information. (Please note it is your own responsibility to arrange the appropriate visa).

Please be aware, both offer and acceptance of a place at Regent's University London are subject to the rules and regulations relating to Regent's and its courses.

Transfer of credits

To apply for transfer of credit, you must provide detailed descriptions (certified translations where necessary) of any courses taken, and transcripts of relevant grades. Transfer of credit will only be assessed before entry and is at the discretion of Regents University London. Please note – students may only transfer into Year 1 or Year 2 due to the structure of the programme. Transfer into the final year of the degree programme is not possible.

Scholarships, funding and bursaries

Undergraduate Scholarships

Students with three B grades at A-level (or equivalent qualification), and progressing Regent's foundation students who achieve a minimum 70% average across all modules will receive a £1,500 scholarship for each year of their degree programme.

Read more

Bursaries

As part of our public benefit commitment, we aim to ensure that students are not deterred from applying to Regent’s University London because of financial difficulties. Each year we offer a number of means-tested University bursaries for full-time study on undergraduate programmes.

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The Dean of Business & Management’s Excellence Scholarship

The Dean of the Faculty of Business & Management has established three scholarships that celebrate the University’s independent, cosmopolitan and enterprising spirit. 

Read more

State-Sponsored Funding for Students from Sweden

Loans and grants for Swedish students studying for undergraduate or postgraduate degrees at Regent's University London.

Read more

State-Sponsored Funding for Students from Norway

Loans and grants for Norwegian students studying for undergraduate or postgraduate degrees at Regent's University London.

Read more

Future Finance loans

Alternative loan funding for students studying at Regent's University London

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Undergraduate loans - Student Finance England 2016-17

Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.

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The Vice-Chancellor’s Excellence Scholarship

Professor Aldwyn Cooper, Vice-Chancellor of Regent’s University London, wishes to recognise and reward three students each year who demonstrate particular commitment to upholding the University’s values and the ability to play an ambassadorial role for the University during their studies. 

Read more

Regent’s Family Reward

Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

 

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Study methods

A wide range of curriculum delivery methods are used on the programme, from traditional lectures and seminars, to technology-supported ‘flipped classroom’ workshops and labs. As you progress through the levels of the programme, the emphasis shifts from learning to analysis and critical appraisal of the subject matter, reflecting your academic and personal development.

We emphasise the practical application of academic learning, always seeking to develop connections between practice and theory. You will explore real-world case studies, visit different organisations around London and hear from regular guest lecturers. You will also have the ability to test your own skills through role plays and experiential learning/simulations, where you have the opportunity to shape the evidence of your own learning.

Assessment structure

A wide range of assessment methods are used on the programme. Seen and unseen examinations, presentations, written assignments, portfolio building, group work and business simulations are utilised as modes of assessment. 

Substantial emphasis is placed on self-directed learning through assessments and module curiculum. 

 

Students with disabilities

Some classes are delivered in teaching rooms accessed via stairs. If you have a condition that affects your mobility and you require ground floor rooms, or rooms with lift access you are advised to contact the Disability Officer.

Enquire about programme

Regent’s University London has no connection with Regent University of Virginia USA

 

 

Last updated: 20 February 2017

 

Apply for the programme

Key information

Name
Global Management (Marketing)
Qualification
BA (Hons)
Level
Undergraduate
UCAS Code
N500
Study mode
Full time
Duration
3 years
Tuition fees
£16,400 *
Scholarships
Yes *
Next start date
18 September 2017
Future start date
Study abroad
No
Validation
Regent's University London

* See the admissions tab for further details on fees and scholarships

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29 Apr

Undergraduate Open Day

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19 Aug

Undergraduate Open Day

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21 Oct

Undergraduate Open Day

An open day is the best way to find out more about Regent's University London, view our beautiful campus, meet course tutors and try out taster sessions.

18 Nov

Undergraduate Open Day

An open day is the best way to find out more about Regent's University London, view our beautiful campus, meet course tutors and try out taster sessions.