Liberal Studies (Public Relations) - BA (Hons)

Our new range of liberal studies degrees provides a true US-style liberal arts education, a first in the UK. You choose a ‘major’ subject area whilst taking a range of ‘electives’ to tailor your degree to match your passions and interests. Every module in our liberal studies programme has been specifically designed for the degree, delivering you a broad-based education which engages you in critical and interdisciplinary thinking. Liberal arts graduates are well-prepared to make the most of opportunities in a fast-moving global economy.

The BA (Hons) Liberal Studies (Public Relations) offers a grounding in the history, theories and developments for the public relations industry and the chance to test concepts through real-world projects.

You will learn the essential skills for working in the global, multi-media communications industries, including media relations, media campaigns, writing and producing for the media, media law and ethics, business skills and crisis communications management.

Read about our Liberal Studies programmes in the news.

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Why should I choose this programme?

With the increasing link between a company’s reputation and brand, and the two-way role demanded by social media, the traditional role of a PR professional has expanded rapidly.

Today’s PR professional must add marketing, company strategy and two-way communication to their 21st century skillset, while also keeping the solid fundamentals of strategic planning and communications.

The Public Relations major focuses on building the skills that a practicing public relations professional will need in today’s marketplace.

Key skills, aims and objectives

  • Understand and demonstrate skill in public relations and corporate communications functions for businesses and non-profit organisations through analysis, planning, message development and tactical solutions
  • Create campaign plans and briefing materials for company spokespeople and other tactical public relations messages to suit the communications source or audience
  • Exhibit solid writing skills for business, media and public relations formats across all media
  • Understand how to manage company reputation and crisis situations
  • Understand the theories behind public relations and how they relate to planning and evaluating campaigns
  • Understand the philosophy and function of the news media and the skills needed to work with its members proactively and reactively

Future opportunities

Companies increasingly recognise that good public relations gives them competitive advantage over rivals and should be part of the master marketing plan for any business.

The programme will prepare you for a wide variety of careers, including roles in PR agencies, companies, non-profit organisations, advertising, the media or other communications roles.

Former students have applied their PR skills to roles in everything from art galleries to charities, and from motor racing to luxury brands.

Majors / pathways

This is an American-style Liberal Studies programme that incorporates an area of specialisation (a major), a general education programme which all students take in their first year providing a broad foundation for your degree, plus electives chosen from a wide range of subject areas to be taken alongside your major.

There is a major project in the final year of study which enables you to open out the specialist area of your major to the breadth of your learning on the whole programme.

It is also possible to undertake a dual major or one or two minor subject areas alongside your major from other subjects offered within the overall programme. Majors, minors and elective classes are offered in the following subject areas:

  • Art History
  • Business and Management
  • English
  • Film Studies
  • History
  • International Relations
  • Journalism
  • Media and Communications
  • Political Science
  • Psychology
  • Public Relations

There are also elective classes in Music Appreciation, Philosophy, and Theatre.

Study abroad
In addition to studying in London, you will have the opportunity to participate in an exciting term spent studying abroad. This provides you with a unique opportunity to explore a diverse range of topics offered by other institutions and gain international experience. This term takes place in Year 2 and replaces the second term of your Regent's degree. For more information see the study abroad section.

Modules

  • Interpersonal Communications
  • Introduction to PR strategies and management
  • Media Relations
  • Understanding Social Media
  • Writing for Media
  • Corporate Communications
  • Identities and Media
  • Introduction to Public Relations Strategy and Management
  • Managing Public Relations Campaigns
  • Media & Ethics
  • Visual Communications for Public Relations
  • Crisis and Strategic Communications
  • Current Issues in PR and Media
  • Media and the Law
  • Political Campaigns
  • Major Capstone (dissertation)

See module descriptions

Future start dates

23 January 2017

Apply online for January 2017

 

18 September 2017 

Apply for September 2017 

 

View Academic calendar

Fees

Fees January 2017

Annual tuition fee: £16,175 
Registration fee: £250 (non-refundable)
Non-EU advance deposit: £2000 (non-refundable)

Fees September 2017

Annual tuition fee: £16,400 
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

 

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. Annual fees for students commencing studies in spring will span financial years. Spring and autumn fees will be invoiced at the rate applicable for that term.

 

» How to pay

Academic requirements

We require a minimum of three passes at GCE A-level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths. Or, at least 30 US post-secondary credit hours or equivalent with a minimum GPA of 2.5.

We also accept equivalent qualifications, including:

  • Five Scottish Highers
  • Five Irish Leaving Certificates
  • International Baccalaureate Full Diploma
  • French Baccalaureate
  • German Abitur
  • Italian Maturita
  • US High School Diploma with 3 APs at grade 3 or 2 APs at grade 4
  • Swedish Slutbetyg

Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted; please contact us for further information.

Please note, if you are applying with a 12-year high school qualification such as an American High School Diploma (without any AP passes), you will normally be required to complete the one-year Integrated Foundation before progressing to your chosen BA (Hons) degree course.

Recognition of Prior Learning (RPL)

Regent’s University London accepts Recognised Prior Learning (RPL), which may make it possible for you to begin your studies at a more advanced level within the programme. If you have already participated in degree level education, you may be able to transfer some of your credits towards the BA Liberal Studies programme. 

This will be evaluated by the relevant programme director and the RACL Academic Advising Team on a case-by-case basis. For consideration, applicants should have three passes at GCE A-level at grade C or above or equivalent and least 30 US post-secondary credit hours or equivalent with a minimum GPA of 2.5. Or, at least 60 US post-secondary credit hours or equivalent with a minimum GPA of 2.5.

English requirements

PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

  • IELTS
  • PTE Academic
  • Cambridge Advanced
  • Regent’s University London on campus diagnostic test

If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

 

For those applicants whose mother tongue is not English, we require a recent pass in any of the following qualifications:

  • Cambridge Certificate in Advanced English, grade C
  • GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
  • IB Diploma English A grade 4 or above HL or SL. English B grade 5 at HL
  • IELTS (International English Language Testing System) with an overall score of 6.0 (for non-EU students: a minimum score of 5.5 in each component)
  • TOEFL (Test of English as a Foreign Language) score of 80 on the internet-based test (TOEFL results not accepted post 17 April 2014 for non EU/UK students)
  • Pearson Test (PTE Academic) score of 53 (for non-EU Students: a minimum score of 51 in each component)

Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.

Please also note that you may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English.

Please note that the above list is not exhaustive; for more information about other accepted English language qualifications, please contact us.

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visas and Immigration (UKVI). Please check their website for current information: https://www.gov.uk/government/organisations/uk-visas-and-immigration

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test. 

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only. For more information, or to arrange a test, please contact us: exrel@regents.ac.uk

How to apply

For advice and guidance on study-related visas and immigration, please view our visas and immigration webpage.

Applying to study at Regent's is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

Please complete an application form. You can apply in the following ways:

Once you have completed the application form, you should send us the following supporting documents; these can be sent to us via email/post/fax:

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university)
  • One letter of academic reference
  • A 300-500 word personal statement outlining the reasons for applying to your chosen course at RUL and how you feel you will benefit from the course of study
  • A copy of your passport photograph (ID) page
  • One recent passport-sized, colour photograph, jpeg format (this must be emailed to us to: admit@regents.ac.uk)
  • If not a native English speaker, proof of your English proficiency

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, you will be issued a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

  • Confirm your acceptance via email/post/telephone/in person
  • Pay the registration fee (non-refundable)
  • Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)

Please note, while there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay.

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UKVI website: https://www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).

Transfer of credits

Transfer applicants must complete their applications by submitting all the supporting documentation required from freshman applicants.

If you have completed fewer than 30 credit hours or equivalent at your current institution we will need your official high school transcript in addition to your current undergraduate transcript.

If you have completed 30 or more credit hours, or equivalent, we only require your official undergraduate transcripts.

Once we have received your complete application, and if you have been accepted for admission, we will advise you on the number of credits you will be able to transfer towards your degree.

Scholarships, funding and bursaries

Undergraduate Scholarships

Students with three B grades at A-level (or equivalent qualification), and progressing Regent's foundation students who achieve a minimum 70% average across all modules will receive a £1,500 scholarship for each year of their degree programme.

Read more

Bursaries

As part of our public benefit commitment, we aim to ensure that students are not deterred from applying to Regent’s University London because of financial difficulties. Each year we offer a number of means-tested University bursaries for full-time study on undergraduate programmes.

Read more

US Financial Aid

Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.

Read more

Future Finance loans

Alternative loan funding for students studying at Regent's University London

Read more

Undergraduate loans - Student Finance England 2016-17

Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.

Read more

Study methods

This programme will engage you in the cutting-edge public relations issues of the day, and give you hands-on practice in applying your skills and strategies. 

You will benefit from small classes taught by staff who are specialists in their fields. Classes are enhanced by guest lectures from speakers from the PR industry and visits to relevant exhibitions or agencies.

Assessment structure

You will have two formal assessments per module and receive regular feedback on your progress through in-class exercises and formative coursework.

Students with disabilities

Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

Enquire about programme

Regent’s University London has no connection with Regent University of Virginia USA

 

 

Last updated: 04 November 2016

 

Apply for the programme

Key information

Name
Liberal Studies (Public Relations)
Qualification
BA (Hons)
Level
Undergraduate
UCAS Code
P210
Study mode
Full time
Duration
3 years
Tuition fees
£16,175 *
Scholarships
No *
Next start date
23 January 2017
Future start date
Study abroad
Optional
Validation
Regent's University London

* See the admissions tab for further details on fees and scholarships

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18 Feb

Undergraduate Open Day

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20 Jun

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19 Aug

Undergraduate Open Day

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21 Oct

Undergraduate Open Day

An open day is the best way to find out more about Regent's University London, view our beautiful campus, meet course tutors and try out taster sessions.

18 Nov

Undergraduate Open Day

An open day is the best way to find out more about Regent's University London, view our beautiful campus, meet course tutors and try out taster sessions.