Learn how to build, manage and grow a successful luxury brand.
This postgraduate brand management course offers an in-depth exploration of the global luxury industry. Spanning fashion, retail, hospitality, automotive and travel sectors, you'll learn how to launch and grow luxury businesses in international markets, and develop career-ready skills in luxury marketing, brand strategy and customer experience.
Discover more about what makes Regent's special.
The first of its kind in the UK, this course teaches you the business behind luxury brands: analysing and forecasting trends, building business plans, managing budgets, developing marketing strategies, leading international teams, and delivering unforgettable customer experiences.
You’ll also explore customer targeting and acquisition – learning to perform audience research, identify markets and leverage changing behaviours. Working on live projects with teams from real luxury brands, you'll discover how London’s most esteemed names attract and retain their premium clientele. Recently, students developed customer expansion strategies with Harrods and digital marketing campaigns with Boodles.
Our exclusive partnership with Walpole, the UK’s official trade body for the luxury sector, provides unparalleled access to some of the UK’s best-known brands across a variety of sectors. You’ll have opportunities to attend seminars and workshops with esteemed industry leaders who offer fascinating perspectives on luxury. This year, students have heard from names including:
You can also apply to join our Luxury Lab consultancy series: an extra-curricular project giving you the chance to collaborate with a small group of students across the University on a real challenge a luxury brand is facing. Recent partners have included Estée Lauder Companies, Laurent Perrier and Fortnum & Mason.
In your second term, you’ll also join an all-inclusive European study trip, where you’ll delve into the luxury sector overseas. Last year students visited Paris, where they:
In your final term, you’ll complete a dissertation or live project, developing and presenting a new business plan or consultancy project over a four-day period. You’ll graduate confident to pursue brand management roles anywhere in the world – joining alumni at upmarket brands or starting a luxury enterprise of your own.
With London on your doorstep, you’ll have opportunities to experience luxury first-hand and join events and activities that reimagine education. For example:
We put you in the driving seat – shaping your education from day one:
This course is accredited by the Chartered Management Institute (CMI) allowing you to register for an additional professional qualification. Registering with CMI gives you access to a range of opportunities –detailed below – and means (if successful) you’ll gain a Level 7 Diploma in Strategic Management and Leadership Practice. This can fast-track your development to becoming a Chartered Manager.
Please note this is an opt-in arrangement and isn't automatic. You’ll be invited to a seminar in your first few weeks that provides more information and enables you to register, if you wish.
Download course specification.
Please note, we’ve recently changed the modules and structure of this course. View an archive of the previous course here and the previous course specification here.
Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.
During the application process, you'll have the chance to upload supporting documents, including:
Credit transfer
If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.
You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.
For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.
If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.
Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.
If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.
There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.
Tuition fee:
Non-refundable advance deposit:
September 2026 or January 2027 start:
Read more about tuition fees.
When do I need to pay?
If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.
The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.
What do fees include?
Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.
What other costs should I budget for?
You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.
The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.
At Regent's, you’ll have the freedom to explore your interests in a dynamic, supportive and collaborative environment with interactive classes, industry opportunities, specialist facilities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to secure your dream job.
You’ll pair academic knowledge with hands-on experiences – exploring current issues and proposing solutions to real challenges. Classes incorporate:
Based in London, you'll also have opportunities to meet industry leaders and employers through guest lectures, live briefs, events and field trips.
You’ll have 14 hours per week of timetabled teaching. Outside your classes, you'll work on assignments both independently and collaboratively with classmates. This involves further reading, research and reflection, as well as preparation for workshops and assessments.
You'll be taught by a mix of industry experts and research-active academics who have extensive global experience. They’ve published journals, books, news articles and magazine columns, appeared on documentaries and been quoted in outlets from Forbes to the Financial Times. They've also worked with brands including Meta, Microsoft and Coca Cola. Their knowledge and experience ensure classes are always shaped by the latest technologies and trends. You’ll also:
You’ll be assessed via projects, reports, plans, pitches, presentations and live and simulated briefs. It's important to us that your learning is inclusive, engaging and authentic – that’s why our assessment types are varied, dynamic and built around real-world ways of working.
We welcome and support students with a wide range of disabilities and health concerns. Please speak to us as soon as possible, so we can provide the help you need.
We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications:
Accreditation of Prior Experiential Learning
We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must:
You'll need to provide us with:
This will be assessed on a case-by-case basis, by academic referral only.
For more guidance on international entry requirements, visit our international students page.
Minimum English proficiency requirement through one of the following qualifications (or equivalent):
| Qualification | Subject | Grade |
|---|---|---|
| GSCE* | English | C (4) |
| IB SL or HL* | English A | 4 |
| IB HL* | English B | 5 |
| US HSD (studied in a majority English-speaking country)* | Grade 11 and above in English | C |
| IELTS* | Academic | Overall score of 6.5, with 5.5 or above in each component |
| UG degree | From English-speaking countries – defined by the UKVI | Second class |
Please note, we do not accept home/online editions of English language tests.
We also offer our conditional offer holders a free, online diagnostic test known as Password Skills Plus. This must be booked in advance. Discover more.
*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.
You'll be taught to understand the culture and the practices of international luxury businesses – graduating with the confidence, skills and insight to pursue management roles in the luxury sector. Graduates have secured roles in PR, brand management, hospitality, marketing and advertising, and some have started their own luxury businesses. Some of our alumni are currently working at:
You'll graduate with the transferable skills needed to choose any career that aligns with your interests.
After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work or look for work in the UK for up to 18 months after you leave Regent's, without the pressure of having to secure a job immediately.
Feeling overwhelmed about your career path? Our Careers team is here to provide tailored advice and support every step of the way, as well as lifelong access to invaluable resources.
At Regent’s, you’ll learn to lead and innovate in fast-changing environments. Beyond your compulsory core modules, you’ll choose electives that challenge your thinking:
Classes are dynamic, collaborative and varied – blending academic study with live challenges, industry projects and insights from leading experts.
Read more about how you'll learn and view your elective modules (subject to availability and change).
You can choose to start in either September or January. No matter which intake you choose, you’ll complete three terms. For September starters, these are autumn, spring and summer, lasting 12 months. January starters take a break over summer and complete an extra autumn term. Therefore, this lasts slightly longer: 16 months.
The structure below depicts a September start. January starters will complete the same modules, but in a slightly different order.
| Module title | |
|---|---|
| Luxury Branding and Communications strategies | This module will provide you with a critical understanding of branding, marketing and communication strategies through an examination of key theoretical literature and frameworks. You will be able to examine main forms of branding such as brand identity, personality, brand relationships and communication strategies in relation to the luxury goods and services industry. Furthermore, you will also develop an awareness and appreciation for the specific elements that contribute to defining the brand’s marketing and communications strategies. You will learn to identify target markets and define profitable customer groups, through an understanding and exploration of changing consumer needs and behaviours and the salience and relevance of a brand’s value proposition. Moreover, you will be able to get a grasp on how Brands create and capture value through their marketing and communication strategies. |
| Contextual and Conceptual frameworks for Luxury |
Develop deep knowledge and understanding of the concept of luxury and undertake a retrospective journey from its evolution to current and future expressions. The objective is to empower you to develop your own conceptual framework to define and question the notion and philosophy of luxury, plus the implications for associated goods, services and experiences. We will cover topics such as historical and cultural developments, practices and movements related to Luxury, and critically evaluate how technological, economic, social and aesthetic factors influence luxury business practices. Gaining knowledge and understanding of semiotics, trend analysis and branding you will be better equipped to forecast, predict and prepare for contemporary issues and challenges. |
| Masters Perspectives | This module will develop your advanced academic skills as you grow as an independent thinker and researcher. Through the distinct lens of your subject field, you will explore advanced critical thinking and analytical skills, and develop your ability to communicate complex ideas, develop research questions and plan to reach ambitious objectives with maximum impact and clarity. |
| Language or Special Elective | Choose between a language module or an elective module. Scroll to the top of the page to find a link to our full list. |
| Module title | |
|---|---|
| Strategic management in the luxury sector | In times of change, luxury brands face various challenges such as the emergence of technologies, social and environmental issues and changing market preferences. This drives brands to have to strategically respond and adapt to the external and internal changes, and potentially change direction to stay relevant. This module enables you to critically analyse the complex global environment in which the luxury sector operates and the roles that leaders and managers play in formulating and evaluating strategy within luxury organisations. You are encouraged to critically reflect upon the importance of leadership in developing, protecting and attaining strategic capabilities within organisations. You will develop your understanding of the interrelationship between strategy, leadership and corporate responsibility across the luxury sector through subjects such as strategy, finance, law, business ethics, organisational culture and change management. |
| Entrepreneurship, Luxury Brands and Creativity |
Creativity lies at the very heart of global luxury brands. More often than not, new ventures are co-created by a group of individuals working together as a team. Creativity is a necessary component of innovation, and entrepreneurship involves recognising new business opportunities and using creativity to meet unmet needs in the marketplace in an innovative way. Creativity is part of the entrepreneurial mindset which leads to the production of new products, services or experiences that are unique and valuable to customers. This module combines concepts and frameworks from the fields of Entrepreneurship, Design Thinking, Luxury, and Innovation to create a learning environment that allows you the opportunity to develop a luxury brand concept ready to pitch for funding. You will be encouraged to take reasonable risks by stepping out of your comfort zone to explore ways of generating a new innovative solution. By stretching your creative, entrepreneurial, and team-building skills in new venture development, you'll gain the ability to understand and navigate the complex decision-making processes required to balance co-creation efforts with the practical demands of bringing a product to market. |
| Professional Perspectives | This module will help you to define and develop your professional identity and build career objectives. You'll explore the skills you need to succeed in the contemporary workplaces (including large organisations and start-ups), explore professional communications, project management, collaboration, entrepreneurial and creative thinking, active personal and professional reflection. You’ll also learn strategies for how to plan your career, aware that concepts of work will become increasingly more fluid as time goes on. |
| Language or Special Elective | Choose between a language module or an elective module. Scroll to the top of the page to find a link to our full list. |
| Module title | |
|---|---|
| Final Major Project | The Final Major Project is the culmination of your master’s course. You'll integrate and apply the knowledge, experiences and thinking you've developed to a project that you conceive and design. Your project should ideally be focused on your next professional steps – it can form part of your portfolio as you move towards work, further study or setting up a new business. It may be based on conducting research, solving a practical problem, or creating an artefact – or it may be a combination of all three. Whichever approach you choose, you will critically record and reflect on your intellectual, creative and investigative processes in detail. While you’ll have the support of your course tutors and an academic supervisor, as a postgraduate student you’ll be expected to develop and prove your ability to operate independently in both academic and professional settings. |
My time at Regent’s was so valuable – my course played an important role in helping me grow creatively and strategically, and gave me a deeper understanding of the luxury industry while connecting me to diverse and inspiring people. Shilpa Panjabi, Luxury Brand Management alum
